We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site. We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website.
We recognise the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.
What Information Do We Collect?
When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.
1. Personal Information You Choose to Provide
When you register for any of our products, services or newsletters you will provide us information about yourself.
Genetic Matrix may permanently erase Customer Data if Customer’s account is delinquent, suspended, or unused for 90 days or more.
Genetic Matrix shall be required to delete Customer Data upon Customer email request to firstname.lastname@example.org.
Credit Card Information
We use the secure PayPal processing service. This is an entirely independent and secure payment processing utility. Your credit card information is never disclosed to us.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by post and telephone.
2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilises a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to process your payment, to monitor the use of the service, our marketing and promotional efforts and improve our content and service offerings, and customise our site’s content, layout, services and for other lawful purposes. These uses improve our site and better tailor it to meet your needs.
Furthermore, such information may be shared with others on an aggregate only basis. Personally identifiable information or business information will not be shared with parties except as required by law.
Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the details on our contact page.
What are cookies?
Are cookies safe?
Using cookies is completely safe and very common if you use the internet a lot. A cookie never contains personal information like your name, phone number or email address. Because of this, cookies can never be used to approach you directly via email or telemarketing campaigns. It is very important to us that you know exactly what type of cookies we place and what these are used for by third parties. You can read all about this down below.
Functional cookies: to make sure our website is user-friendly and safe.
Analytical cookies: to be able to analyse how our website is used.
Social media cookies: to make sure you can share or save pictures and articles.
Below you can read exactly what the cookies in these categories do. You can also read about which companies can place cookies on your computer, tablet or phone when you visit our website, since we do not always do it ourselves. Sometimes we use the services of other companies and they place the cookies.
The Google company is a good example of this. Google offers us products we can use to measure how many visitors we have on our website and supplies us with some advertisements. To be able to do this they have to place a cookie.
When another company places a cookie, we will refer you via a link to their privacy statement or cookie statement. That way you can read for yourself what these companies do with the cookies they place.
Cookies that ensure an optimal and safe user experience on our website.
This is what we use them for:
To check your browser settings so we are able to show you our website on your screen in optimal form.
To detect misuse of our website and because of that prevent cyber attacks among other things.
To make sure the website is not using too many technical resources so it remains available.
To determine your global location so we can make sure the website is loaded from the right server.
You do not need to give permission for the use of functional cookies and they also cannot be turned off by you.
Cookies that ensure we can optimize our website.
We want you to have a good time on our website. Since we cannot keep asking every visitor what is good or bad about our website, we are continually optimizing our website based on the statistics we collect.
These statistics can be about the following things:
How long do you stay on our website?
What do you click on during your visit?
How many articles have you read?
If we make a suggestion for another fun article, do you click on it?
What device do you use for visiting our website?
Via what source or advertisement did you find our website?
And more generally:
How many people visit our website?
Can we optimize our website for our users?
In what order do users visit our articles?
Can our users easily find the elements (like the navigation menu) on our website?
We collect these types of statistical data using Google Analytics. In order to do this, Google Analytics places analytical cookies for us.
Social media cookies
Cookies that make sure you can share the things you like with your friends
When you see something you like on our website you might want to share it with your friends and family. Social media platforms like Facebook, Instagram, Pinterest, Twitter and LinkedIn enable this sharing by letting us place share buttons on our website. To make sure these share buttons work properly these social media platforms place a cookie so they can recognize you when you want. To share an article or photo.
These cookies make it possible that:
You can directly share content from our website when you are logged into selected social media.
On our website, we offer the possibility for you to share our content on Facebook, Instagram and Pinterest. You can read about the specific content of the cookies placed by these social media partners and the possible data they collect through these on their own websites. We have supplied the links to their cookie statements below. Please be aware that these parties’ statements can change regularly.
Removing and/or turning off cookies
You might choose not to accept any cookies on our website and other websites. Unfortunately, we cannot turn off cookies for you; you have to do this yourself. Please do be aware that when you decide not to accept cookies, we cannot guarantee that our website will work properly for you.
We want to help you on your way with the following links:
Removing cookies in Mozilla Firefox
Blocking cookies in Mozilla Firefox
Removing cookies in Google Chrome
Blocking cookies in Google Chrome
Removing cookies in Internet Explorer
Blocking cookies in Internet Explorer
Removing cookies in Safari
Blocking cookies in Safari
We do our best, but unfortunately we cannot always control everything.
Despite the fact that we try to keep a full understanding of what type of cookies our website places, it might still happen that third parties place cookies that are not included in this statement. That is simply due to the way the internet and websites operate. This could happen, for example, when we use embedded content in our articles; these are texts, social media posts, pictures or videos that are saved by a third party, but are shown on or via our website.
We do our best to try to keep the list of cookies and companies that place them up-to-date on this page, but it could still happen that a cookie is placed by a company that is not included in this list.
If you notice this happening, would you please inform us of this via our contact form? We would be eternally grateful and, of course, we would update the list as quickly as possible.
If you are looking for information about the cookies placed by a third party, it would be best to directly contact the party in question.
This statement might be subject to change without our visitors being informed about it.
This is why we recommend visiting this page regularly to find out if any changes have been made since your last visit.