- Category : 1958-births
- Type : GP
- Profile : 1/3 - Investigating / Martyr
- Definition : Single
- Incarnation Cross : RAX Contagion 1
Brazilian former federal deputy and businessman, and current CEO and Chairman of Lojas Riachuelo, one of the largest retailers in the country. His family also owns Confecções Guararapes, the group’s industrial company, as well as Transportadora Casa Verde, the Group's logistics subsidiary. Riachuelo is one of 15 biggest employers of the country, with over 40,000 employees (2017).
In 1986, he was elected federal deputy for Rio Grande do Norte for the National Reconstruction Party (PRN), being reelected in 1990 for the Liberal Party (PL). In 1994, he attempted to run for The Presidency with the PL, but later formed a coalition to support the winning party, the PSDB, led by Fernando Henrique Cardoso.
In January 2018, Rocha launched the manifest "Brasil 200", which defends a liberal economic agenda and conservatism in social values. The name is a reference to the 200 years of independence of Brazil.