- Category : Business-Top-executive
- Type : GE
- Profile : 6/2 - Role Model / Hermit
- Definition : Triple Split
- Incarnation Cross : LAX Wishes 2
French publicity director and business executive.
A reporter, 1950-1954, he became publicity director at Air-France, 1954-1959, and President and founder of the Bernard Krief Consultants Group from where he handled advertising campaigns for IBM, Michelin, Nestlé, Sony and other noted companies.
Krief was the author of a number of books on marketing strategy, commercial enterprise and a biography of De Gaulle in 1995.
He married on 11/30/1965 and later divorced; one daughter. He made a second marriage on 10/01/1988; one daughter.
Krief died on 6/27/1996 in a fire that broke in his apartment, Paris.