- Category : Engineer-Mechanical
- Type : GP
- Profile : 5/2 - Heretical / Hermit
- Definition : Split - Small (7,8,20,48)
- Incarnation Cross : LAX The Clarion 2
German engineer and automobile pioneer, the founder of the manufacturing giant which would eventually become Audi.
August Horch worked for Karl Benz for several years, rising to become factory manager at early automaker Benz & Company. In 1899 he established his own business, August Horch & Company, which had success for several years as a niche maker of technically advanced cars, including Germany's first vehicle with a four-cycle engine. In 1904 he took his business public, a move he later regretted, as stockholders voted him out of the company's presidency when sales slumped. In 1910 he founded a new company, Horch Automobile Works, which led to an immediate lawsuit alleging trademark infringement filed by Horch's first company. A court subsequently ruled that Horch & Company owned the rights to August Horch's name, so he renamed his second company Audi, a Latin translation of Horch, which literally means "hark". He retired in 1920, and died 3 February 1951.