Paul G Hahnemann
- Category : 1912-births
- Type : MGP
- Profile : 1/3 - Investigating / Martyr
- Definition : Single
- Incarnation Cross : RAX The Four Ways 3
Biography
German businessman, sometimes known as "Nischen-Paule", who was a leading director at BMW between 1961 and 1972.
Hahnemann was a brilliant if sometimes subversive salesman who oversaw the introduction in 1961 of the BMW 1500. Whether the car created a new 'niche', or merely exploited the niche created by the departure of the Borgward Isabella, its commercial success transformed BMW from a marginal manufacturer with an uncertain future into one of Europe's most consistently profitable auto-makers.
He died on 23 January 1997 in Munich.