- Category : Fashion Designer
- Type : MGE
- Profile : 2/4 - Hermit / Opportunist
- Definition : Split - Small (30)
- Incarnation Cross : RAX Planning 4
Grès was a French haute couture fashion house. Parfums Grès is the associated perfume house, which still exists, and is now based in Switzerland.
Germaine Émilie Krebs (1903–1993), known as Alix Barton and later as "Madame Grès", relaunched her design house under the name Grès in Paris in 1942. Prior to this, she worked as "Alix" or "Alix Grès" during the 1930s. Formally trained as a sculptress, she produced haute couture designs for an array of fashionable women, including the Duchess of Windsor, Marlene Dietrich, Greta Garbo, Jacqueline Kennedy, and Dolores del Río. Her signature was cut-outs on gowns that made exposed skin part of the design, yet still had a classical, sophisticated feel. She was renowned for being the last of the haute couture houses to establish a ready-to-wear line, which she called a "prostitution".
The name Grès was a partial anagram of her husband's first name and alias. He was Serge Czerefkov, a Russian painter, who left her soon after the house's creation. Grès enjoyed years of critical successes but, after Grès herself sold the business in the 1980s to Yagi Tsucho, a Japanese company, it faltered. In 2012, the last Grès store in Paris was closed.
Grès's signature fragrance was Cabochard, created by Bernard Chant, and launched in 1958. As of March 2012, Cabochard is still being manufactured and retailed. Other perfumes, launched after the sale of the company, include:
Folie Douce (1997)
Caline Night (2006)