- Category : Entrepreneur
- Type : MGP
- Profile : 6/2 - Role Model / Hermit
- Definition : Split - Small (8,10,16,34,44,57)
- Incarnation Cross : LAX Cycles 2
- Birth Year: 1885
- Birthday: 10. January
- Birthplace: Salem, USA - Massachusetts
- Category: Entrepreneur
- Profile: 6-2
- Type: Pure Manifesting Generator
- Inc.Cross: Cycles 2
- Definition: Double Split - Small (8,10,16,34,44,57)
- Variables: BRL-MRL
- 2343 Structuring
- 2145 The Money Line
- 1858 Judgment
- 2946 Discovery
- 3254 Transformation
- 4253 Maturation
Walter Sherman Gifford was born in Salem, Massachusetts on January 10, 1885.
He graduated from Harvard University in 1905. In July 1906 he joined the Western Electric Company in Chicago as Assistant Secretary and Treasurer.
In 1911 Gifford left Western Electric, went to Arizona in a copper mining venture that he tired of after six months. However, Theodore N. Vail hired him as Chief statistician for American Telephone & Telegraph in New York. In 1916 he was called to national service during World War I.
During the war he became Supervising Director of the Committee on Industrial Preparedness of the National Consulting Board, Director of the Council of National Defense and Advisory Commission, and Secretary of the U. S. Representation on the Inter-Allied Munitions Council. After the war he returned to AT&T and soon became a Vice President.
In 1925, at the age of only 40 years, he became the president of the AT&T Corporation when the existing president Harry Bates Thayer was made chairman of the board of directors. That same year he established the Bell Telephone Laboratories as a separate entity which would take over the work being conducted by Western Electric's engineering department's research division. According to one historian,
One of Gifford’s most brilliant early staff appointments was that of Arthur W. Page to the job of vice-president for public relations. ... Gifford persuaded him to join AT&T early in 1927.
Gifford had a video telephone conversation in 1927 with Herbert Hoover, then Secretary of Commerce, through AT&T's pioneering technology in television transmission over wire. He was awarded the Vermilye Medal in 1943.
During Gifford's presidency lasting 23 years, AT&T experienced tremendous growth. Gifford increased operating revenue from $657 million to $2.25 billion. In 1927, Gifford relaunched his firm's overseas operations and by 1948, 72 foreign countries were linked by wire and radio with AT&T lines. In 1950, he retired from the post of chairman of AT&T which he occupied from 1948-1950. By then he had served AT&T for 45 years.
Kenneth Bilby (1986) tells of Gifford's courage in business:
..despite his conservative orthodoxy, there were elements of daring in Gifford's character, and he was innovative in corporate finance. In 1919, when utility bond issues were not in great favor in Wall Street, he persuaded his management to go directly to market with a $90-million offering of its own securities. It was a gargantuan sum at the time, larger than any ever raised without the underwriting support of investment bankers. But the over-the-counter offer was quickly subscribed, and AT&T received the full amount without payment of large brokerage commissions.
In 1922 Gifford was became one of the founding trustees of the Grand Central Art Galleries, an artists' cooperative established that year by John Singer Sargent, Edmund Greacen, Walter Leighton Clark, and others. Also on the board were the Galleries' architect, William Adams Delano; Robert DeForest, president of the Metropolitan Museum of Art; Frank Logan, vice-president of the Art Institute of Chicago; Irving T. Bush, president of the Bush Terminal Company; and Clark. Gifford served as secretary and treasurer for the organization.
Gifford (standing, 1st left) at the meeting of Truman and Churchill aboard USS Williamsburg (1952)
After his retirement from AT&T, Gifford served as the U.S. Ambassador to Great Britain from 1950-53. His son Richard P. Gifford succeeded him as an international businessman.